Insight Effective Communication

It ain’t what you do it’s the way you do it

Effective corporate communication is about telling stories. What you say is important, but the WAY you tell it is what makes the difference. Even the most difficult messages can be delivered effectively if they are told well. 

This philosophy has been proved correct over the last couple of years: as face-to-face communications have had to end; the next best thing has taken off – video. 

According to a 2021 report published by Vimeo*, up to 51% of employees feel a disconnect from colleagues when working remotely, while 26% feel isolated, and 13% are actively disengaged. These are gloomy statistics but, even as pandemic restrictions are slowly lifted, we already know that remote working isn’t going away any time soon: 68% of companies have adopted, or plan to adopt more flexible remote work policies.

Despite the real challenges of remote working, embracing video communications can positively impact employee engagement. 

75% of employees are more likely to watch a video than read an email or text. 

We don’t like to blow our own trumpet, but at signal, we’ve been banging on about this since 2011. Based in Aberdeen, we are an award-winning video production and animation company

Video Works

Employees at organisations which have embraced video communications are twice as likely to rate their companies highly when it comes to collaboration, 75% more likely to rate them well on employee engagement. And 75% of companies embracing video enjoy higher employee engagement.

This data reflects what we at Signal already know – video communication reaches further into the minds of employees than other channels. Collaboration is higher, employee engagement is improved, and companies will be better equipped to sail through challenging times.

Getting your money’s worth

As a result, the Return on Investment for video is impressive. In its 2021 review, Oberlo**  a massive 89% of marketers reported a positive ROI from video. Over 80% said their video marketing improved sales, generated more leads, and increased their website traffic. It’s no surprise that 95% intend to maintain or increase their video marketing efforts.

The “Socials”

The continued growth of social media platforms has driven this surge and will continue to grow, but beware – overtly branded content is less successful on social media, where viewers seek authenticity rather than factual or technical information. In an effort to stand out, companies are looking for short-form, fast-paced, funny and energetic videos that are ‘sharable’. It’s not what you do, it’s the way that you do it…

What next?

The trick is to create compelling content. That’s where we come in: What do you want them to know, learn, think or feel? What do you want them to do?

Only once you have decided these questions can you decide on the most effective approach – it could be interviewee-led or presenter-led content, scripted documentary, or even 2D animation.

If you can’t get face to face with your colleagues and clients then nothing, NOTHING, beats video. 

Give us a call to find out how we can help you tell your stories.

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