At Signal, we’re passionate about crafting stories that not only entertain but also educate and inspire change. Our recent project, in collaboration with We Are Brass Tacks, is a testament to this. Together, we produced a compelling series of HSE films for UK waste management giant, Biffa. This project showcased our ability to combine storytelling with critical safety messaging to create a positive impact within the organisation.
Recognising the Need for Effective HSE Videos
Biffa, a leader in waste management services, recognised the strategic benefit of producing effective HSE videos. They approached We Are Brass Tacks to produce a second season of films that would resonate with their workforce. The goal was to enhance safety awareness, empower supervisors, and foster a culture of well-being.
Our collaborative journey began with a shared vision: to develop engaging narratives that would effectively communicate important safety protocols and procedures. Our aim was to create impactful videos that would not only educate but also inspire positive behavioural changes.
Crafting Authentic Films
The films were set across a range of sites around Birmingham. The urban landscape provided the perfect backdrop for the narratives. Professional actors stepped into the shoes of Biffa supervisors to bring authenticity to the screen. This attention to detail ensured that the films resonated with Biffa’s workforce, making the safety messages more relatable and impactful.
The result was four educational and engaging films that are included in Biffa’s national Health & Safety campaign. Each film portrays a gripping scenario: from a supervisor assessing risks during waste collection to emphasising the importance of vigilance and quick decision-making. The narratives underscore the significance of both physical safety and mental well-being, stressing the importance of stress management and self-care for supervisors.
Embracing the Lessons
Biffa’s workforce embraced the films, incorporating lessons learned into their daily routines. Their dedication to safety and creativity resonated with viewers. Using drama-based scenarios, the films highlight the power of storytelling in promoting people’s safety and well-being. This innovative approach helped reinforce the critical messages in a memorable and engaging way.
Collaboration
Our partnership with We Are Brass Tacks was instrumental in the success of this project. Combining our expertise in storytelling, filmmaking, and communication, we were able to create videos that effectively conveyed complex safety messages in an engaging manner. This collaboration highlights the importance of teamwork and the synergy that arises when creative minds come together with a common purpose.
Our Impact: Stories that Matter
If you’d like to learn more about our work with We Are Brass Tacks and Biffa, check out our story on the last season. This project is just one example of how Signal leverages the power of video production and animation to create content that drives change.
At Signal, we specialise in video production and animation, and we are committed to creating content that influences behaviours across industries. Our creative and engaging videos have changed attitudes and promoted safety and well-being in workplaces and beyond.
If you’re looking to create impactful HSE videos for your company, we’d love to hear from you. Reach out to discuss how we can help craft stories that inspire and educate, making a positive difference in your organisation.
