People Make Aberdeenshire

As a local company we are always delighted to work with VisitAberdeenshire to promote everything our region has to offer. For our latest collaboration, we produced a series of five films to promote each of their team’s services.  The films had an additional function as tools to help recruitment to the organisation. Our creative approach was to focus on VisitAberdeenshire’s people; four of the films followed a day in the life of members of each team, starring and narrated by them. 

This latest campaign of films is being distributed over several weeks via VisitAberdeenshire’s LinkedIn channel. Some are already in circulation, with others in the pipeline. 

Here’s a closer look at the incredible work done by the teams at VisitAberdeenshire. 

1.The Marketing and Communications team, which creates inspirational advertising to promote experiences in Northeast Scotland to audiences in the UK. This film is already released and can be viewed here.

2.The Tourism Development team, which provides advice and support to help local tourism businesses develop skills and products to meet demand from their ever-changing markets. 

3. The Aberdeen Convention Bureau, which connects conference and convention clients with their perfect venues, accommodation and activities, and provide event planning support.

4. And the Core Services team, which supports their operations, Board, and Volunteers programme. They also work with the Developing the Young Workforce (DYW) Foundation to promote apprenticeships and careers in tourism, to schools and colleges. You can watch the film here.

Finally, we created a Corporate film for the business as a whole, showcasing all these services, and illustrating the positive impact VisitAberdeenshire has on the region.  

Chris Foy, CEO, VisitAberdeenshire, said: “We hugely enjoyed the creative process – from initial concepts to on location filming, Signal brilliantly captured the essence of what we do. The signal team’s creative spark, attention to detail and clear vision really brought the VisitAberdeenshire story to life.” 

These are just the latest films we have produced for VisitAberdeenshire in a relationship spanning several years. We recently completed this film promoting their dedicated army of Volunteers, and the work they do to promote the region to cruise ship visitors. 

If you’re inspired to elevate your marketing strategy with impactful storytelling, get in touch with us today. At Signal, we pride ourselves on being award-winning corporate video filmmakers, dedicated to crafting compelling narratives for effective communication.