Insight Effective video editing

Man editing

Have you ever wondered how our videos come together? Our editors walk you through the process in a step-by-step guide to professional editing.

Editing is the process of manipulating and rearranging video footage, graphics, music, voiceover and sound effects to tell a story. In the context of corporate videos, video editing is an essential tool for communicating a company’s message, product, or service to a target audience.

It requires technical expertise, creative skill, and a good understanding of the message and the audience.


1. Understand the message and audience:

Before starting the editing process, it’s crucial to understand the message that you want to convey to audience. A clear understanding of the message and audience will help in creating an effective edit that aligns with the aims and objectives.

Is it a marketing video for the public? Is it an HSE video for internal viewing? What device are people watching on?

Editors discussing work
Editor creating transcript

2. Create a transcript:

Creating a transcript can be useful in video editing by making it easier to locate, organise and cut down specific sections of interview content.

If you’ve filmed an interview, for example, the transcript can guide you to choose the best excerpts for the message.

3. Organise the assets:

Organising the assets is an essential step to ensure a smooth editing process. Categorise the footage, stills, graphics based on the shot, scene, or theme to make it easier to find and use during editing.

Think of it like a photo album. No one would start gluing things down randomly. You’d organise by date or who is in the pictures first.

Editing videos in an organised manner is no different.

Media editing files
Editor creating showreel

4. Keep it concise:

Corporate videos should try to be concise as much as possible. Avoid lengthy shots or scenes that do not add value to the message. A shorter video is more likely to hold the viewer’s attention. Every shot is another chance to tell a story.

5. Use b-roll footage:

B-roll footage is additional footage that can be used to cover cuts or transitions in the main footage. Using b-roll footage helps keep the video engaging and interesting.

6. Use appropriate music:

The right music sets the tone, the mood and can enhance the impact.

It would be strange to watch a romantic scene with techno music playing in the background!

The music you choose for your corporate videos shouldn’t be jarring, it should compliment your message.

Editing music in video
Colour grading comparison

7. Pay close attention to colour grading:

Colour grading is the process of adjusting the colours and tones in a video or image to make them more interesting. It involves changing areas such as brightness, contrast, saturation, and hue to create a customised look.

Think of it like adding a filter to a photo, but with a lot more control and options. Colour grading can have a big impact on the overall look and feel of the video. Use appropriate colour grading techniques to enhance the mood and tone of the video.

8. Create animations and graphics:

Using animation and graphics in video editing can help to visually convey complex or abstract ideas, making them easier for viewers to understand.

By incorporating simple animations or infographics into the video, you can create visual aids that highlight key points, demonstrate processes, or provide context for the information being presented.

This can make the video more engaging and memorable for viewers, as well as help them to retain important information more effectively.

Additionally, using graphics and animation can add a professional and polished look to the video, making it more visually appealing and increasing its overall impact.

When used effectively, animation and graphics can be powerful tools for enhancing the message of your video and making it more accessible to a wider audience.

9. Adding captions or subtitles:

Captions or subtitles can be useful in making the video more accessible to a wider audience.

They can also help in reinforcing the message. It’s not just captions for the language it was filmed in.

We work with translators so your film can be shared to an international market as well.

10. The approval process:

Before finalising the video, asking for feedback from a client on an edited video production is an essential step in the post-production process and can help ensure the final product meets the client’s expectations by providing an opportunity for them to provide constructive criticism, suggest changes, and offer approval. A video is only as good as the client views it.

Their audience influences the tone of the film, but it’s your clients’ message that is the star of the show.

Editors creating showreel

In conclusion, video editing is a crucial step in the creation of a successful corporate video. By understanding the tone, the audience, and by using the right tools and techniques, you can create a professional, effective video that effectively communicates your story.

If you’d like to chat more about the editing service we provide, get in touch today!

Signal editors smiling

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