We’ve collaborated once again with the team at We Are Brass Tacks, on a new HSE drama-based film for UK waste management giant Biffa.
Biffa recognises the strategic benefit of these effective HSE videos and turned to Signal and We Are Brass Tacks to produce another film that would resonate with their workforce.
This is the third season we have produced these safety films, with the first season focused on frontline colleagues who drive the trucks and operate recycling plants. The second season was aimed at supervisors and this latest film for senior managers.
All the films have been shot on location at live Biffa sites in England and have featured a cast of over 20 talented professional actors, with scripts intended to highlight challenges and demonstrate best practice at Biffa.
Robert McKinlay, the Campaign Director for We Are Brass Tacks said, “We trust Signal to bring our messages to life on screen. Their knowledge, expertise and execution help our work to reach the next level in terms of employee engagement.
The entire team understands exactly what we’re trying to achieve, and cares as much as we do about the outcome. That’s why Signal are our first-choice crew for delivering live action projects with maximum impact.”
As with any shoot, this one had its own challenges. We had to carefully manage the pre-production phase including site recces, casting and auditions with agencies and logistics.
Filming for Season 3 took place over 2 days at Biffa’s site in St Helens, with an excellent cast of actors sourced from England, Scotland and Wales. The site was ‘live’ meaning that day to day operations continued during filming. The shoot involved a very busy shooting schedule and working around the operational site, but thanks to all our careful planning the day ran smoothly.
Signal Managing Director Jamie Baikie said, “filming drama is always fun and exciting. There are so many things that can go wrong, especially on a live site, so detailed pre-production is essential. In three years, I am pleased to say the only major issue has been forgetting to wear thermals when shooting in a refrigerated area!”
“This is our ninth film for Biffa, and our working relationship gets stronger and stronger. WABT’s expertise has helped us create some powerful and effective training tools to improve the safety culture, and these repeat commissions reflect the success of our partnership together approach.”
Our creative, and engaging videos have changed attitude’s and influenced behaviours across industries.If you’re a company that would like to work with us and find out how we can help you engage with your employees, then get in touch. If you’d like to see more of our work, then head on over to our YouTube channel.